HeavenlyRx Acquires 51% Stake in TRU Brands (TRUWOMEN)

Simply Better Brands Acquires TRU Brands (TRUBAR)

August 19, 2021

Food & Beverage

Simply Better Brands Corp. (TSXV: SBBC) completed the acquisition of TRU Brands Inc., the female-founded maker of plant-based TRUBAR protein snack bars, expanding Simply Better’s portfolio into the plant-based food category. The deal was paid via issuance of Simply Better shares (aggregate consideration $7.5M) and included satisfaction of Tru Brands’ outstanding indebtedness.

PanTheryx Acquires TruBiotics Brand from Bayer HealthCare LLC

March 1, 2021

Food & Beverage

PanTheryx, a Phoenix-based nutrition and biotechnology company, acquired the TruBiotics probiotic supplement brand and related trademarks from Bayer HealthCare LLC. The acquisition adds a recognized probiotics brand to PanTheryx’s portfolio to expand its digestive and immune health product lines and to accelerate growth through existing retail and e‑commerce channels.

Monogram Capital Partners Acquires Majority Stake in Tru Fragrance & Beauty

April 2, 2024

Consumer Products

Monogram Capital Partners, a Los Angeles-based private equity firm, has acquired a majority stake in Tru Fragrance & Beauty, a Willowbrook, Illinois–based beauty brand builder. The investment will be used to accelerate Tru's growth and scale — expanding distribution in the U.S., Canada, the U.K., Europe, launching new brands and licensing relationships, and pursuing complementary acquisitions.

Tru Fragrance & Beauty Acquires Lake & Skye

October 29, 2025

Consumer Products

Tru Fragrance & Beauty has acquired fragrance brand Lake & Skye, which it first backed with a minority investment in 2018. Tru plans to scale the US-based brand, deepen relationships with national retailers including Ulta, Nordstrom and Blue Mercury, and retain founder Courtney Somer as Chief Creative Officer and minority equity owner; Roxann Blasz will become President.

Wellbeam Consumer Health Acquires TruSkin

June 20, 2021

Consumer Products

Wellbeam Consumer Health, a portfolio platform backed by private equity firm American Pacific Group, has acquired TruSkin, a direct-to-consumer skincare brand known for its best-selling vitamin C facial serum on Amazon. The transaction is an add-on to Wellbeam’s ecommerce-focused wellness portfolio and expands its presence in the skincare/serums category across ecommerce and retail channels.

Dr. Reddy's Acquires MenoLabs Women’s Supplement Brand from Amyris

January 5, 2024

Consumer Products

Dr. Reddy's Laboratories has acquired the MenoLabs dietary supplement portfolio and accompanying MenoLife health tracker app from Amyris as part of Amyris' Chapter 11 asset sale, winning the assets in an auction for $3.0 million. The acquisition adds seven branded menopause- and healthy-aging-focused supplements sold primarily via DTC e-commerce and marketplaces to Dr. Reddy's U.S. self-care and wellness portfolio to accelerate growth in women's nutritional and wellness markets.