CURE Pharmaceutical to Acquire Sera Labs for $20 Million
July 30, 2020
CURE Pharmaceutical entered a memorandum of understanding to acquire 100% of privately held Sera Labs for $20 million in a deal composed primarily of CURE stock, with potential earn-outs of up to an additional $20 million. The acquisition adds Sera Labs' CBD-focused branded portfolio, DTC subscription model and retail/wholesale distribution (over 8,850 U.S. doors) to CURE's cGMP manufacturing and drug-delivery capabilities, with Sera Labs founder Nancy Duitch remaining in a leadership role.
- Buyers
- CURE Pharmaceutical (CURE Pharmaceutical Holding Corp.)
- Targets
- Sera Labs
- Industry
- Consumer Products
- Location
- California, United States
- Transaction Type
- Buyout
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