Ariel Alternatives (Project Black) Acquires Majority Stake in My Code
November 30, 2023
Ariel Alternatives' fund Project Black has acquired a 58.5% stake in My Code at an enterprise valuation of $400 million. The majority investment — from existing shareholders including Falfurrias Capital Partners, My Code management and employees, and other investors — will support My Code's growth as a scaled multicultural marketing and media supplier to Fortune 500 clients.
- Buyers
- Ariel Alternatives, LLC (Project Black)
- Targets
- My Code
- Sellers
- Falfurrias Capital Partners, My Code management and employees, Other investors
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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