Events.com Acquires Evensi

Events.com Acquires Upped Events

May 1, 2025

Cloud & SaaS

Events.com has acquired Upped Events, a provider of event management software and contactless mobile POS/payment tools, to expand its on-site payments, ticketing, and analytics capabilities. The deal integrates Upped's app-based payment and engagement technology into Events.com's platform to give event organizers unified ticketing-to-onsite transaction insights and new on-site POS options.

AudienceView Acquires Vendini

May 23, 2019

Cloud & SaaS

AudienceView, a Toronto-based provider of live-events e-commerce software, has acquired Vendini, a San Francisco-based ticketing and box office management platform. The combined company will integrate product portfolios and consumer discovery brands (e.g., TheaterMania, WhatsOnStage, LaughStub) to expand capabilities, support enterprise and SMB venues, and grow ticketing and fundraising volumes (together processing ~$3 billion annually).

Sojern Acquires VenueLytics

July 11, 2023

Cloud & SaaS

Sojern, a San Francisco–based travel marketing platform, acquired VenueLytics, an AI-driven guest experience and digital concierge platform for hotels, resorts and casinos. The acquisition integrates VenueLytics’ AI concierge, guest feedback and multichannel guest marketing capabilities into Sojern’s Travel Marketing Platform to expand Sojern’s end-to-end hospitality offering and deepen its hotel-focused capabilities.

Hopin Acquires Attendify

July 7, 2021

Cloud & SaaS

Hopin has acquired Attendify, an integrated event marketing platform, to expand Hopin's event marketing suite and introduce Audience CRM and Campaign Manager capabilities. The acquisition brings Attendify's product and team into Hopin to help organizers better market events, capture attendee data, and drive audience growth; financial terms were not disclosed.

Events.com Acquires La Jolla Concours d'Elegance

April 17, 2025

Media & Entertainment

Events.com has acquired the La Jolla Concours d'Elegance, a long-running automotive showcase held in La Jolla, California. The La Jolla Historical Society and the event's volunteer leadership will continue in guiding roles while Events.com provides enhanced ticketing, sponsorship, marketing, and operational support to scale the event.

Cvent Acquires Splash to Expand Field Marketing Product Suite

September 6, 2024

Software

Cvent has acquired Splash, an event marketing technology company, to extend its event and marketing platform into field and repeatable event programs. The acquisition brings Splash's platform — used by 500+ organizations including more than 60 Fortune 1000 companies — into Cvent's product suite to accelerate event marketing capabilities and drive pipeline for customers.