LRW Group Acquires Greenberg Strategy
July 1, 2019
LRW Group, a Tailwind Capital portfolio company, has acquired Greenberg Strategy, a Bay Area consultancy specializing in custom qualitative and quantitative research and brand/communications strategy. The deal — LRW's seventh add-on since Tailwind's 2015 investment — will keep founder Andrew Greenberg in place as CEO of the Emeryville-based operation and is intended to deepen LRW's Bay Area platform and analytics-powered marketing services capabilities.
- Buyers
- LRW Group, Tailwind Capital
- Targets
- Greenberg Strategy
- Platforms
- LRW Group
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Addon
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