Rock Mountain Capital and The Olayan Group Acquire 48% Stake in PurposeBuilt Brands from Carlyle

The Carlyle Group Acquires Majority Stake in Beautycounter

April 13, 2021

Consumer Products

The Carlyle Group has acquired a majority stake in Beautycounter (Counter Brands, LLC), partnering with existing investor Mousse Partners to accelerate the clean-beauty brand's growth. The investment will support Beautycounter’s omni-channel expansion, increase brand awareness, and bolster its product and advocacy initiatives; the transaction values the company at $1 billion.

Youth Enrichment Brands (Roark) Acquires School of Rock from Sterling Partners

October 24, 2023

Education

Youth Enrichment Brands (YEB), the Roark Capital-backed youth activities platform headquartered in San Rafael, California, has acquired School of Rock, the performance-based music education franchisor and operator. The deal brings School of Rock’s more than 500 schools and 180,000+ students into the YEB network as an add-on to expand YEB’s music education capabilities and accelerate growth; Sterling Partners exited as seller.

Purpose Brands Formed by Merger of Self Esteem Brands and Orangetheory Fitness

November 21, 2024

Healthcare Services

Purpose Brands, LLC — a $3.7 billion global wellness holdings company created by the merger of Self Esteem Brands and Orangetheory Fitness — has named Tom Leverton as CEO as it positions the combined portfolio for accelerated global expansion. The combined portfolio operates thousands of franchise locations and several wellness brands, providing in-person, virtual and digital fitness and wellness services to millions of members across more than 50 countries.

Mountaingate Capital Makes Strategic Growth Investment in Bond Brand Loyalty

May 9, 2023

Marketing & Advertising

Colorado-based private equity firm Mountaingate Capital has made a strategic growth investment in Bond Brand Loyalty, a Toronto-headquartered customer experience, loyalty, and marketing services firm. The minority investment will support Bond’s accelerated growth, platform development (Synapze XI), and a buy-and-build strategy to expand capabilities and pursue acquisitions of like-minded businesses.

PowerPlant Ventures Leads Growth Investment in OWYN

January 6, 2020

Food & Beverage

PowerPlant Ventures led a growth investment in OWYN (Only What You Need), joining existing investors Clearlake Capital and Halen Brands to accelerate the plant-based protein beverage brand's expansion. The capital will be used to scale go-to-market efforts and broaden distribution into conventional grocery, drugstore and e-commerce channels.

New Mountain Capital Makes Growth Investment in The Rawlings Group

April 2, 2024

Healthcare Services

Affiliates of New Mountain Capital have made a strategic growth investment in The Rawlings Group, a La Grange, Kentucky–based coverage analytics and payment integrity provider for health insurers. The capital will support investments in AI, product development, talent, and expansion into new markets and capabilities while New Mountain partners with Rawlings' management team.