Purpose Brands Formed by Merger of Self Esteem Brands and Orangetheory Fitness
November 21, 2024
Purpose Brands, LLC — a $3.7 billion global wellness holdings company created by the merger of Self Esteem Brands and Orangetheory Fitness — has named Tom Leverton as CEO as it positions the combined portfolio for accelerated global expansion. The combined portfolio operates thousands of franchise locations and several wellness brands, providing in-person, virtual and digital fitness and wellness services to millions of members across more than 50 countries.
- Buyers
- Purpose Brands, LLC
- Targets
- Self Esteem Brands, Orangetheory Fitness
- Industry
- Healthcare Services
- Location
- United States
- Transaction Type
- Buyout
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