BrandMaker Acquires Marketing SaaS Hive9

BrandMaker Acquires Allocadia

July 20, 2021

Cloud & SaaS

BrandMaker, a Rubicon Technology Partners-backed marketing operations SaaS provider, has signed a definitive agreement to acquire Allocadia, a marketing planning, budgeting and performance management leader. The deal — expected to close within the month — creates an expanded global marketing-operations platform serving more than 300,000 users and a combined team of 300+ employees across seven countries; terms were not disclosed.

Rubicon Technology Partners Takes Majority Stake in BrandMaker

February 24, 2021

Cloud & SaaS

Rubicon Technology Partners has made a strategic majority investment in BrandMaker to accelerate the SaaS company's global growth, with a particular focus on expanding in North America. The investment will support product innovation, go-to-market expansion, and potential acquisitions to grow BrandMaker's marketing operations platform.

BMC Acquires Model9

April 25, 2023

Software

BMC Software announced it will acquire Model9, a mainframe cloud data management company, to enhance its BMC AMI portfolio and enable hybrid mainframe-to-cloud data management. The transaction (expected to close in H1 2023) will integrate Model9’s cloud-based backup, data protection and data modernization capabilities into BMC’s offerings; financial terms were not disclosed.

Tailwind Acquires Nectar 9

September 22, 2022

Marketing & Advertising

Tailwind, a PE-backed small-business marketing platform, acquired Nectar 9, an AI-supported paid-ads management platform, to integrate paid advertising automation and analytics into its marketing suite. The deal — Tailwind’s seventh acquisition — is intended to expand Tailwind’s capabilities for helping small businesses scale customer acquisition and improve ad ROI.

OpenWeb Acquires Hive Media Group

January 19, 2022

Media & Entertainment

OpenWeb, the premium audience relationship platform, acquired Hive Media Group for a mix of cash and stock valued at $60 million. The deal brings Hive’s team (over 60 employees) and publisher technologies into OpenWeb to expand product/engineering capabilities and deliver more value to publishing partners.

SmartBug Media Acquires Chair 10 Marketing

May 17, 2023

Marketing & Advertising

SmartBug Media has acquired Chair 10 Marketing, a Seattle-based performance marketing agency and Google Premier Partner, to deepen its paid media, paid social and local SEO capabilities. The acquisition expands SmartBug's B2C and multi-location franchise expertise and integrates Chair 10's recurring paid-media services into SmartBug's broader inbound, e-commerce and revenue operations offerings.