BrandMaker Acquires Allocadia

BrandMaker Acquires Marketing SaaS Hive9

September 8, 2021

Cloud & SaaS

BrandMaker, a portfolio company of Rubicon Technology Partners, has acquired Hive9, a marketing planning, budgeting and performance management SaaS provider based in Austin, Texas. The deal expands BrandMaker’s marketing operations suite (including Allocadia) to better serve mid-market and enterprise CMOs with end-to-end planning, attribution and performance capabilities; terms were not disclosed.

Rubicon Technology Partners Takes Majority Stake in BrandMaker

February 24, 2021

Cloud & SaaS

Rubicon Technology Partners has made a strategic majority investment in BrandMaker to accelerate the SaaS company's global growth, with a particular focus on expanding in North America. The investment will support product innovation, go-to-market expansion, and potential acquisitions to grow BrandMaker's marketing operations platform.

RLDatix Acquires Allocate Software

June 28, 2021

Healthcare Services

RLDatix has agreed to acquire UK-based Allocate Software, a leading provider of workforce and human capital management SaaS for healthcare and government organisations. The deal — being sold by private equity firm Hg and pending customary approvals — combines Allocate's workforce-management capabilities with RLDatix's patient safety, risk and compliance platform to expand RLDatix's healthcare GRC offering globally.

SOCi Acquires Brandify

July 29, 2021

Marketing & Advertising

SOCi has acquired Brandify, a location-based digital marketing solutions provider, bringing Brandify’s local-search expertise and product suite into SOCi’s all-in-one localized marketing platform. The deal (financial terms not disclosed) expands SOCi’s capabilities for multi-location marketers and reinforces partnerships with platforms like Google, Facebook, Apple and Yelp.

R3 Acquires Advertising Intelligence Platform Adbrands

June 18, 2022

Marketing & Advertising

R3, a global independent marketing consultancy, has acquired advertising intelligence platform Adbrands.net. The deal brings Adbrands’ 24 years of advertising and agency-account data into R3’s marketing intelligence offering to expand its data, analysis and subscriber products.

Zoomd Acquires Albert Technologies (AI Marketing Platform)

March 27, 2022

Cloud & SaaS

Zoomd Technologies Ltd. acquired substantially all of the assets of Albert Technologies Ltd. in a cash-and-stock transaction (with a potential share-based earn-out) completed March 27, 2022. The deal adds Albert’s AI-driven, self-service SaaS marketing capabilities — including Google/Facebook auto-scaling — and several Fortune 500 customers to Zoomd’s MarTech platform.