Tailwind Acquires Nectar 9

Tailwind Acquires Replier.ai

March 30, 2022

Software

Tailwind, a PE-backed small-business marketing software platform, has acquired Replier.ai, an AI-driven content- and reply-generation software, to add AI copywriting capability to its product suite. The acquisition — Tailwind's sixth — will integrate Replier.ai's technology across Tailwind's marketing system to help small businesses create tailored marketing content more quickly.

Tailwind Capital Acquires Onix Networking Corporation

July 1, 2022

IT Services

Tailwind Capital has partnered with Onix Networking Corporation in a transaction to support Onix's next phase of growth and build a leading Google Cloud partner. The investment will fund expansion of Onix's advanced services (including consulting, application development, data & analytics and managed services) and enable a strategy of scaling globally and pursuing add-on acquisitions.

Envase Technologies Acquires Tailwind Transportation Software

October 30, 2020

Transportation

Envase Technologies, backed by The Firmament Group, acquired Tailwind Transportation Software to add freight brokerage and over-the-road trucking functionality to its intermodal TMS platform. The acquisition also strengthens Envase's presence in the Canadian market and brings Tailwind's ~500 customers and product suite onto the Envase platform.

Tailwind Capital Acquires Ventiv Technology

September 1, 2019

Software

Tailwind Capital, a middle-market private equity firm, has acquired Ventiv Technology, a global provider of integrated risk management (IRM) software headquartered in Atlanta. Tailwind plans to accelerate Ventiv's growth through enhanced sales and marketing, new product development, geographic expansion, and support for M&A activity.

BrandMaker Acquires Marketing SaaS Hive9

September 8, 2021

Cloud & SaaS

BrandMaker, a portfolio company of Rubicon Technology Partners, has acquired Hive9, a marketing planning, budgeting and performance management SaaS provider based in Austin, Texas. The deal expands BrandMaker’s marketing operations suite (including Allocadia) to better serve mid-market and enterprise CMOs with end-to-end planning, attribution and performance capabilities; terms were not disclosed.

Chartbeat Acquires FatTail

March 10, 2025

Software

Chartbeat, the media operations software platform backed by Cuadrilla Capital, has acquired ad revenue management platform FatTail. The deal (terms undisclosed) closed recently and will see FatTail's ~45 full-time employees join Chartbeat as the company integrates FatTail's direct-ad order management and forecasting capabilities into its end-to-end media operations suite.