Internet Brands Acquires PulsePoint

April 30, 2021

Internet Brands, a KKR-backed owner of WebMD Health Corp., has agreed to acquire PulsePoint, Inc., a programmatic healthcare marketing technology company that uses real-time data and machine learning to deliver health insights. The acquisition will expand Internet Brands' healthcare marketing technology capabilities by adding PulsePoint's programmatic exchange, data assets, and privacy-focused targeting tools; PulsePoint will continue to operate independently with teams in New York, San Francisco, and London.

Buyers
Internet Brands
Targets
PulsePoint, Inc.
Location
New York, United States
Transaction Type
Buyout

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