Simplicity Group Acquires Advisors Resource, LLC

Simplicity Group Acquires Advisors Financial Group

February 3, 2021

Insurance

Simplicity Group completed the acquisition of Advisors Financial Group, an independent life and annuity insurance distribution business, effective February 1, 2021. Greg Patterson joined Simplicity as a partner and shareholder as part of the deal; Advisors Financial Group will operate as part of Simplicity’s distribution platform (the 19th organization to join).

Simplicity Group Acquires Allegis Advisor Group

September 15, 2022

Financial Services

Simplicity Group has entered into an agreement to acquire Allegis Advisor Group, a Salt Lake City-based independent marketing organization that supports advisors in annuity, long-term care, disability, and life insurance sales. Allegis will join Simplicity as its 43rd partner, with founder Chris Miller and several leaders joining the Simplicity partnership while Allegis' day-to-day operations remain under its existing management team.

Simplicity Group Acquires Optima Financial & Insurance Services

March 8, 2022

Financial Services

The Simplicity Group has acquired San Rafael, California-based Optima Financial & Insurance Services, a life and annuity distribution firm founded in 2009. Jon Salomon and Greg Olson will join Simplicity as partners and continue to lead their office; Simplicity is a PE-backed platform sponsored by Lee Equity Partners.

Simplicity Group Acquires Insurance Planning Advisors

October 6, 2025

Wealth Management

Simplicity Group has acquired Insurance Planning Advisors (IPA), a specialist insurance planning partner serving large financial institutions and advisor channels. The acquisition strengthens Simplicity's point-of-sale insurance platform by bringing IPA's leadership team and planning capabilities into Simplicity's partnership model.

Simplicity Group Acquires Eagle Team, LLC

June 7, 2022

Financial Services

Simplicity Group has acquired Eagle Team, LLC, an independent life and annuity sales and distribution organization, bringing five partners into the Simplicity partnership. Eagle Team will continue to run day-to-day operations while transitioning to the Simplicity brand to expand Simplicity’s annuity and wealth management distribution capabilities.

Simplicity Group Acquires Financial Security Associates

May 2, 2022

Insurance

The Simplicity Group has acquired Financial Security Associates (FSA), a Raleigh, North Carolina-based firm specializing in life insurance, annuities and disability income. FSA will transition to the Simplicity brand and be led by Paige Blair as a partner, becoming the 34th distribution business to join Simplicity's partnership.