UserEvidence Acquires Zealot
August 27, 2025
UserEvidence, the customer evidence platform for go-to-market teams, has acquired Zealot, an advocacy and reference management platform, and raised an additional $7 million led by existing investors (bringing total funding to $21M). The acquisition adds proactive advocate activation, 1:1 reference workflows, and AI-powered matchmaking to UserEvidence's product, expanding its end-to-end customer-proof capabilities for B2B sales and marketing teams.
- Buyers
- UserEvidence
- Targets
- Zealot
- Industry
- Cloud & SaaS
- Location
- California, United States
- Transaction Type
- Buyout
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