UserEvidence Acquires Zealot

August 27, 2025

UserEvidence, the customer evidence platform for go-to-market teams, has acquired Zealot, an advocacy and reference management platform, and raised an additional $7 million led by existing investors (bringing total funding to $21M). The acquisition adds proactive advocate activation, 1:1 reference workflows, and AI-powered matchmaking to UserEvidence's product, expanding its end-to-end customer-proof capabilities for B2B sales and marketing teams.

Buyers
UserEvidence
Targets
Zealot
Industry
Cloud & SaaS
Location
California, United States
Transaction Type
Buyout

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