W2O Acquires Influencer and Entertainment Agency starpower
October 5, 2020
W2O has acquired influencer and entertainment marketing agency starpower, integrating the team into W2O’s single, integrated P&L to expand its influencer, celebrity and branded-entertainment capabilities for health, wellness and consumer clients. The starpower leadership will remain in place and will gain access to W2O’s proprietary data models and 1,500-person multidisciplinary team; the deal is part of W2O’s buy-and-build strategy since partnering with New Mountain Capital.
- Buyers
- W2O
- Targets
- starpower
- Platforms
- W2O
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Addon
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