W2O Acquires Influencer and Entertainment Agency starpower

October 5, 2020

W2O has acquired influencer and entertainment marketing agency starpower, integrating the team into W2O’s single, integrated P&L to expand its influencer, celebrity and branded-entertainment capabilities for health, wellness and consumer clients. The starpower leadership will remain in place and will gain access to W2O’s proprietary data models and 1,500-person multidisciplinary team; the deal is part of W2O’s buy-and-build strategy since partnering with New Mountain Capital.

Buyers
W2O
Targets
starpower
Platforms
W2O
Location
New York, United States
Transaction Type
Addon

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