GOJA Acquires Mattsafe

Thrasio Acquires SafeRest, Wise Owl Outfitters and Danjor Linens

September 8, 2021

Consumer Products

Thrasio announced the acquisitions of SafeRest (mattress protectors), Wise Owl Outfitters (camping equipment) and Danjor Linens (home bedding), its three largest deals to date with a combined value in excess of $100 million. Thrasio said the brands are expected to add more than $90 million in sales in their first year and will be integrated into its omnichannel e-commerce platform to scale reach and operations.

Safe Life Acquires GoRescue Brands and First Rescue Training & Supplies

April 10, 2024

Medical Devices

Stockholm-based Safe Life completed two add-on acquisitions, acquiring U.S. training and AED distributor GoRescue Brands, Inc. and U.K. e‑commerce retailer First Rescue Training & Supplies Limited. These are Safe Life's 23rd and 24th add-ons since 2019 and expand the group's AED market share, program-management capabilities and e‑commerce presence across North America and the U.K.

saas.group Acquires gominga

November 9, 2023

Software

saas.group has acquired gominga, a Munich-based provider of review and ratings management SaaS used by global brands. The deal adds review management and customer feedback capabilities to saas.group's portfolio and aims to accelerate gominga's growth across DACH and international eCommerce markets.

Grupo Flex Acquires Marmota

June 9, 2021

E-Commerce

Grupo Flex has acquired 100% of Marmota, a Spanish direct-to-consumer mattress brand founded by Atresmedia Hub Factory and Toni Estellé. The purchase is part of Grupo Flex's strategy to accelerate digitalization and expand its direct‑to‑consumer and online capabilities while Marmota will continue operating independently under its existing leadership.

3Z Brands Acquires Leesa Sleep

March 15, 2023

Consumer Products

3Z Brands, a vertically-integrated mattress manufacturer and DTC brand platform, has acquired Leesa Sleep, a direct-to-consumer mattress company founded in Virginia Beach. The deal expands 3Z's portfolio of sleep brands and strengthens its manufacturing and digital capabilities as part of an ongoing roll-up strategy backed by private equity.

3Z Brands Acquires Nolah Sleep

February 14, 2023

E-Commerce

3Z Brands has acquired Nolah Sleep, adding the sleep-technology mattress brand to its vertically-integrated direct-to-consumer mattress platform. Nolah will continue to operate under its independent brand alongside 3Z’s other sleep brands (Helix Sleep, Brooklyn Bedding, Bear Mattress), allowing 3Z to expand its product capabilities and DTC market presence in the United States.