Thrasio Acquires SafeRest, Wise Owl Outfitters and Danjor Linens

GOJA Acquires Mattsafe

December 15, 2021

E-Commerce

GOJA, an Amazon-focused brand aggregator headquartered in Miami, has acquired Mattsafe, a maker of a patented reusable eight-handled mattress protector sold primarily on Amazon. The acquisition expands GOJA's Amazon brand portfolio and SKU count while allowing GOJA to apply its proprietary data and integration platform to scale Mattsafe's performance.

Surya Acquires RST Brands

December 13, 2023

Consumer Products

Global home-furnishings company Surya has purchased Salt Lake City-based outdoor furniture seller RST Brands as a going-concern following a turnaround led by Tiger Group’s Advisory Services. The acquisition expands Surya’s outdoor furnishings capabilities and market share; RST sells direct-to-consumer and through major retailers and marketplaces including Wayfair, The Home Depot, Costco, Target, Lowe’s and Amazon.

Tempur Sealy Acquires Majority Stake in Sherwood Bedding

January 24, 2020

Manufacturing

Tempur Sealy International agreed to acquire an approximately 80% stake in Sherwood Acquisition Holdings, LLC ("Sherwood Bedding") for about $40 million, financed with cash on hand and borrowing under existing credit facilities. The Ellman family will retain a 20% interest, and Sherwood Bedding will operate as a standalone business unit led by its current management to allow Tempur Sealy to enter the private-label/OEM bedding market and expand its product suite.

3Z Brands Acquires Nolah Sleep

February 14, 2023

E-Commerce

3Z Brands has acquired Nolah Sleep, adding the sleep-technology mattress brand to its vertically-integrated direct-to-consumer mattress platform. Nolah will continue to operate under its independent brand alongside 3Z’s other sleep brands (Helix Sleep, Brooklyn Bedding, Bear Mattress), allowing 3Z to expand its product capabilities and DTC market presence in the United States.

Cerberus Acquires Brooklyn Bedding and Helix Sleep to Form DTC Mattress Platform

October 13, 2021

E-Commerce

An affiliate of Cerberus Capital Management has acquired Brooklyn Bedding and Helix Sleep and combined them into a vertically integrated direct-to-consumer mattress platform. The combined business will operate under the existing brand names with John Merwin leading the combined company and Helix's co-founders leading the DTC segment, leveraging manufacturing and digital capabilities to scale the business.

3Z Brands Acquires Southerland

December 16, 2024

Manufacturing

3Z Brands, a vertically integrated mattress manufacturer and DTC brand portfolio, has acquired Southerland, a 120+-year-old mattress manufacturer with four U.S. production facilities. The deal expands 3Z's nationwide manufacturing footprint (adding East Coast capacity in Nashville), brings Southerland's in-house transportation business into 3Z, and positions the combined company to better serve retail and e-commerce customers across 43 states.