The Baldwin Group Acquires Obie (Creisoft, Inc.)

January 13, 2026

The Baldwin Group (NASDAQ: BWIN) has completed the acquisition of Creisoft, Inc., doing business as Obie, a Chicago-based embedded insurance distribution platform serving real estate investors and landlords. The deal expands Baldwin's embedded distribution capabilities through its MGA MSI, bolstering its property insurance product suite and digital distribution reach.

Buyers
The Baldwin Group
Targets
Creisoft, Inc. (Obie)
Industry
Insurance
Location
Illinois, United States
Transaction Type
Buyout

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