Thomas H. Lee Partners Makes Majority Investment in Bazaarvoice

March 26, 2021

Thomas H. Lee Partners (THL) has agreed to a majority investment in Bazaarvoice, the Austin-based provider of product review and user-generated content (UGC) software; Marlin Equity Partners will remain a material shareholder. The deal positions THL to support Bazaarvoice's next phase of growth and capability expansion across its UGC, analytics, and e-commerce enablement offerings.

Buyers
Thomas H. Lee Partners
Targets
Bazaarvoice, Inc.
Sellers
Marlin Equity Partners
Industry
Cloud & SaaS
Location
Texas, United States
Transaction Type
Buyout

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