Marlin-backed Bazaarvoice Acquires Curalate

Bazaarvoice (Marlin Portfolio) Acquires Influenster

August 28, 2019

Marketing & Advertising

Bazaarvoice, a Marlin Equity Partners portfolio company, has acquired Influenster, a product discovery and reviews platform with a community of nearly six million members. The deal merges Influenster's consumer-driven content and sampling capabilities with Bazaarvoice's global UGC and retail network to expand product review coverage and capabilities for brands and retailers.

Thomas H. Lee Partners Makes Majority Investment in Bazaarvoice

March 26, 2021

Cloud & SaaS

Thomas H. Lee Partners (THL) has agreed to a majority investment in Bazaarvoice, the Austin-based provider of product review and user-generated content (UGC) software; Marlin Equity Partners will remain a material shareholder. The deal positions THL to support Bazaarvoice's next phase of growth and capability expansion across its UGC, analytics, and e-commerce enablement offerings.

Bazaarvoice Acquires Granify

December 5, 2023

Cloud & SaaS

Bazaarvoice has acquired Granify, an AI-driven e-commerce contextualization and conversion optimization platform, to enhance its full-funnel e-commerce and user-generated content (UGC) offering. The deal integrates Granify’s in-session behavioral AI capabilities with Bazaarvoice’s product and UGC data to drive improved on-site personalization and higher conversion rates for brands and retailers.

Centerfield Acquires ConsumerVoice

August 25, 2025

Marketing & Advertising

Centerfield, a Platinum Equity–backed digital customer acquisition platform, has acquired ConsumerVoice, a digital commerce platform that curates and promotes products on sites including ConsumerVoice.org and BuyersReport.org. The add-on expands Centerfield's digital commerce capabilities and audience reach, enabling cross-sell opportunities for Centerfield's Dugout platform and serving new categories for its brand clients.

Supreme Group Acquires Curator24

January 8, 2025

Marketing & Advertising

Supreme Group, a life-sciences marketing platform backed by Trinity Hunt Partners, has acquired Curator24, a San Diego-based marketing and advertising agency serving pharmaceutical, biotech and MedTech clients. Curator24 will operate as a standalone agency within the Supreme Group platform, with founder Shannon Carlson remaining in leadership; the deal expands Supreme Group's healthcare marketing capabilities as it builds a best-in-class platform.

Bazaarvoice Acquires affable.ai from Affable Technologies

October 10, 2023

Marketing & Advertising

Bazaarvoice has acquired the affable.ai creator-marketing platform from Affable Technologies to add AI-driven influencer discovery and management to its social commerce and content activation capabilities. The deal integrates affable.ai's creator technology into Bazaarvoice's full-funnel content and retail distribution network to help clients scale creator-led social commerce and measure ROI across awareness to conversion.