Bazaarvoice (Marlin Portfolio) Acquires Influenster

Marlin-backed Bazaarvoice Acquires Curalate

July 8, 2020

Software

Marlin Equity Partners and its portfolio company Bazaarvoice have acquired Curalate and will merge Curalate into Bazaarvoice to expand visual commerce and user-generated content (UGC) capabilities. Curalate — a provider of shoppable social, influencer marketing and UGC solutions used by more than 1,000 brands and retailers — will broaden Bazaarvoice's offerings for brands and retailers across social and e-commerce channels.

Thomas H. Lee Partners Makes Majority Investment in Bazaarvoice

March 26, 2021

Cloud & SaaS

Thomas H. Lee Partners (THL) has agreed to a majority investment in Bazaarvoice, the Austin-based provider of product review and user-generated content (UGC) software; Marlin Equity Partners will remain a material shareholder. The deal positions THL to support Bazaarvoice's next phase of growth and capability expansion across its UGC, analytics, and e-commerce enablement offerings.

Bazaarvoice Acquires Granify

December 5, 2023

Cloud & SaaS

Bazaarvoice has acquired Granify, an AI-driven e-commerce contextualization and conversion optimization platform, to enhance its full-funnel e-commerce and user-generated content (UGC) offering. The deal integrates Granify’s in-session behavioral AI capabilities with Bazaarvoice’s product and UGC data to drive improved on-site personalization and higher conversion rates for brands and retailers.

Bazaarvoice Acquires affable.ai from Affable Technologies

October 10, 2023

Marketing & Advertising

Bazaarvoice has acquired the affable.ai creator-marketing platform from Affable Technologies to add AI-driven influencer discovery and management to its social commerce and content activation capabilities. The deal integrates affable.ai's creator technology into Bazaarvoice's full-funnel content and retail distribution network to help clients scale creator-led social commerce and measure ROI across awareness to conversion.

Marlin Equity Partners Acquires Inkling Systems

February 13, 2018

Cloud & SaaS

Marlin Equity Partners has completed the acquisition of Inkling Systems, an enterprise SaaS platform for field workforce operations and knowledge delivery. Marlin said it will support Inkling's management team to accelerate growth and expand the company's presence within key verticals such as retail and franchised businesses.

Centerfield Acquires ConsumerVoice

August 25, 2025

Marketing & Advertising

Centerfield, a Platinum Equity–backed digital customer acquisition platform, has acquired ConsumerVoice, a digital commerce platform that curates and promotes products on sites including ConsumerVoice.org and BuyersReport.org. The add-on expands Centerfield's digital commerce capabilities and audience reach, enabling cross-sell opportunities for Centerfield's Dugout platform and serving new categories for its brand clients.