Integrity Marketing Group Acquires The Assurance Group (and Leads2Success)

October 7, 2020

Integrity Marketing Group, a leading independent distributor of life and health insurance products, acquired The Assurance Group and its affiliated lead generation business, Leads2Success. The deal brings The Assurance Group's 120 employees, 600 career agents and 5,000 brokerage agents onto Integrity's platform to accelerate growth and provide employee ownership and enhanced technology and back-office resources.

Buyers
Integrity Marketing Group, LLC
Targets
The Assurance Group, Leads2Success
Industry
Insurance
Location
North Carolina, United States
Transaction Type
Buyout

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