Princeton Equity Group Invests in D1 Training

D1 Training Makes Strategic Investment in Strive Village

January 21, 2025

Healthcare Services

D1 Training has made a strategic investment in Strive Village, a four-unit strength and conditioning concept in the Chicago area. The partnership will integrate Strive Village into D1's franchise network to accelerate D1's nationwide expansion and enhance its athletic training offerings.

Princeton Equity Group Makes Strategic Investment in Barry's

January 14, 2025

Restaurants & Hospitality

Barry's, the global boutique fitness franchisor, has received a strategic investment from Princeton Equity Group to accelerate studio growth and support consolidation in the UK and Canadian markets. The funding will back expansion of Barry's studio pipeline, investment in product and operations, and continued development of its franchise and digital offerings.

Princeton Equity Group Makes Strategic Investment in Amped Fitness

January 15, 2026

Healthcare Services

Princeton Equity Group has made a strategic growth investment in Amped Fitness, a Pompano Beach, Florida–based high-value, low-price fitness chain that operates 35 locations and serves over 180,000 members. The capital will support Amped's continued U.S. club expansion, enhancements to the in-club experience, and broader scaling of the platform; financial terms were not disclosed.

Princeton Equity Group Invests in Ellie Mental Health

May 3, 2022

Healthcare Services

Princeton Equity Group has made a strategic growth investment in Ellie Mental Health to support the company’s rapid expansion of corporate clinics and its franchised network across the United States. Ellie, a Mendota Heights, Minnesota-based operator and franchisor of outpatient mental health clinics, will continue to be led by founders Erin Pash and Kyle Keller as it scales clinical capacity and franchise development.

Princeton Equity Group Makes Strategic Investment in Stretch Zone

April 3, 2023

Healthcare Services

Princeton Equity Group completed a strategic growth investment in Stretch Zone, a franchised practitioner-assisted stretch therapy franchisor, to support the brand's continued national expansion. Stretch Zone's leadership (including Founder Jorden Gold and CEO Tony Zaccario) will remain in place as the company scales its footprint (250+ locations as of early 2023).

Princeton Equity Group Invests in International Franchise Professionals Group (IFPG)

May 10, 2022

Consulting

Princeton Equity Group has made a strategic equity investment in the International Franchise Professionals Group (IFPG) to accelerate the franchise broker network's growth and enhance its infrastructure and member services. IFPG founder and CEO Don Daszkowski will remain in his role, with Red Boswell staying as President, and the partnership will support staffing expansion, capability development and future strategic acquisitions.