Princeton Equity Group Makes Strategic Investment in Stretch Zone

Princeton Equity Group Makes Strategic Investment in Barry's

January 14, 2025

Restaurants & Hospitality

Barry's, the global boutique fitness franchisor, has received a strategic investment from Princeton Equity Group to accelerate studio growth and support consolidation in the UK and Canadian markets. The funding will back expansion of Barry's studio pipeline, investment in product and operations, and continued development of its franchise and digital offerings.

Princeton Equity Group Makes Strategic Investment in Amped Fitness

January 15, 2026

Healthcare Services

Princeton Equity Group has made a strategic growth investment in Amped Fitness, a Pompano Beach, Florida–based high-value, low-price fitness chain that operates 35 locations and serves over 180,000 members. The capital will support Amped's continued U.S. club expansion, enhancements to the in-club experience, and broader scaling of the platform; financial terms were not disclosed.

Princeton Equity Group Invests in Ellie Mental Health

May 3, 2022

Healthcare Services

Princeton Equity Group has made a strategic growth investment in Ellie Mental Health to support the company’s rapid expansion of corporate clinics and its franchised network across the United States. Ellie, a Mendota Heights, Minnesota-based operator and franchisor of outpatient mental health clinics, will continue to be led by founders Erin Pash and Kyle Keller as it scales clinical capacity and franchise development.

Princeton Equity Group Makes Strategic Investment in Pirtek

October 31, 2023

Industrial Services

Princeton Equity Group completed a strategic growth investment in Pirtek, a leading franchisor of hydraulic and industrial hose repair and replacement services. The partnership will provide capital and resources to support Pirtek’s franchisees, expand its North American footprint, and accelerate continued growth while key management and the Duncan family retain ownership.

Princeton Equity Group Invests in D1 Training

November 10, 2021

Healthcare Services

Princeton Equity Group made a strategic growth investment in D1 Training to accelerate the fitness franchisor's nationwide expansion and support its franchise network. D1 Training, an athletic-based training concept with 61 locations open and more than 125 in development, will leverage Princeton's franchising expertise to scale operations and bolster the brand.

Good Feet Holdings Acquires Stretch*d

November 1, 2023

Healthcare Services

Good Feet Holdings, LLC has acquired Stretch*d, a New York City–based provider of one-on-one assisted stretching and recovery services. The acquisition adds Stretch*d's recovery and performance services to Good Feet's portfolio of wellness brands and will see Stretch*d's co-founder Vanessa Chu join Good Feet as President of Stretch*d.