Princeton Equity Group Makes Strategic Investment in Pirtek

Franchise Brands plc Acquires Pirtek Europe Holdings from PNC Riverarch Capital

May 1, 2023

Industrial Services

Franchise Brands plc, an AIM‑quoted multi‑brand franchisor, has agreed to acquire Pirtek Europe Holdings from PNC Riverarch Capital. Pirtek is a leading European franchisor and operator of hydraulic hose service and replacement businesses, headquartered in London and operating a network of 200+ service centres and 800+ mobile service units serving over 50,000 customers.

Princeton Equity Group Makes Strategic Investment in Stretch Zone

April 3, 2023

Healthcare Services

Princeton Equity Group completed a strategic growth investment in Stretch Zone, a franchised practitioner-assisted stretch therapy franchisor, to support the brand's continued national expansion. Stretch Zone's leadership (including Founder Jorden Gold and CEO Tony Zaccario) will remain in place as the company scales its footprint (250+ locations as of early 2023).

Princeton Equity Group Invests in International Franchise Professionals Group (IFPG)

May 10, 2022

Consulting

Princeton Equity Group has made a strategic equity investment in the International Franchise Professionals Group (IFPG) to accelerate the franchise broker network's growth and enhance its infrastructure and member services. IFPG founder and CEO Don Daszkowski will remain in his role, with Red Boswell staying as President, and the partnership will support staffing expansion, capability development and future strategic acquisitions.

Princeton Equity Group Invests in Strickland Brothers

May 24, 2021

Automotive

Princeton Equity Group completed a strategic (minority) investment in Strickland Brothers, the drive-thru, 10-minute oil change franchisor, to help accelerate the brand's national expansion. Founder Justin Strickland and the existing management team will remain in place; terms of the investment were not disclosed.

PSG Equity Invests $280M in Protecht Group

March 25, 2025

Cloud & SaaS

Protecht Group, an Australian leader in governance, risk, and compliance (GRC) software, has received a US$280 million growth equity investment from PSG Equity. The capital will be used to accelerate Protecht's global expansion and to enhance its AI-driven enterprise risk management (ERM) and GRC offerings.

Princeton Equity Group Makes Strategic Investment in Barry's

January 14, 2025

Restaurants & Hospitality

Barry's, the global boutique fitness franchisor, has received a strategic investment from Princeton Equity Group to accelerate studio growth and support consolidation in the UK and Canadian markets. The funding will back expansion of Barry's studio pipeline, investment in product and operations, and continued development of its franchise and digital offerings.