Princeton Equity Group Invests in Strickland Brothers

Audax Strategic Capital Invests in Strickland Brothers

January 2, 2026

Automotive

Audax Strategic Capital made a structured, non-control equity investment in Strickland Brothers, the Princeton Equity Group-backed quick-lube and automotive maintenance platform, to fund M&A activity and support national expansion. The financing (part of a broader $360 million committed financing led by Golub Capital) closed in early January 2026; financial terms were not disclosed.

Princeton Equity Group Makes Strategic Investment in Barry's

January 14, 2025

Restaurants & Hospitality

Barry's, the global boutique fitness franchisor, has received a strategic investment from Princeton Equity Group to accelerate studio growth and support consolidation in the UK and Canadian markets. The funding will back expansion of Barry's studio pipeline, investment in product and operations, and continued development of its franchise and digital offerings.

Princeton Equity Group Makes Strategic Investment in Stretch Zone

April 3, 2023

Healthcare Services

Princeton Equity Group completed a strategic growth investment in Stretch Zone, a franchised practitioner-assisted stretch therapy franchisor, to support the brand's continued national expansion. Stretch Zone's leadership (including Founder Jorden Gold and CEO Tony Zaccario) will remain in place as the company scales its footprint (250+ locations as of early 2023).

Greenbriar Equity Group Acquires Oil Changers

March 8, 2021

Automotive

Greenbriar Equity Group, L.P. has acquired Oil Changers, a West Coast quick-lube operator with 56 service centers, from Trivest Partners LP. Financial terms were not disclosed; Greenbriar said it will partner with Oil Changers' management to expand the platform and pursue consolidation opportunities in the quick-lube automotive aftermarket.

Princeton Equity Group Makes Strategic Investment in Pirtek

October 31, 2023

Industrial Services

Princeton Equity Group completed a strategic growth investment in Pirtek, a leading franchisor of hydraulic and industrial hose repair and replacement services. The partnership will provide capital and resources to support Pirtek’s franchisees, expand its North American footprint, and accelerate continued growth while key management and the Duncan family retain ownership.

Princeton Equity Group Invests in Ellie Mental Health

May 3, 2022

Healthcare Services

Princeton Equity Group has made a strategic growth investment in Ellie Mental Health to support the company’s rapid expansion of corporate clinics and its franchised network across the United States. Ellie, a Mendota Heights, Minnesota-based operator and franchisor of outpatient mental health clinics, will continue to be led by founders Erin Pash and Kyle Keller as it scales clinical capacity and franchise development.