Princeton Equity Group Makes Strategic Investment in Barry's

Princeton Equity Group Makes Strategic Investment in Amped Fitness

January 15, 2026

Healthcare Services

Princeton Equity Group has made a strategic growth investment in Amped Fitness, a Pompano Beach, Florida–based high-value, low-price fitness chain that operates 35 locations and serves over 180,000 members. The capital will support Amped's continued U.S. club expansion, enhancements to the in-club experience, and broader scaling of the platform; financial terms were not disclosed.

Princeton Equity Group Makes Strategic Investment in Stretch Zone

April 3, 2023

Healthcare Services

Princeton Equity Group completed a strategic growth investment in Stretch Zone, a franchised practitioner-assisted stretch therapy franchisor, to support the brand's continued national expansion. Stretch Zone's leadership (including Founder Jorden Gold and CEO Tony Zaccario) will remain in place as the company scales its footprint (250+ locations as of early 2023).

Princeton Equity Group Invests in D1 Training

November 10, 2021

Healthcare Services

Princeton Equity Group made a strategic growth investment in D1 Training to accelerate the fitness franchisor's nationwide expansion and support its franchise network. D1 Training, an athletic-based training concept with 61 locations open and more than 125 in development, will leverage Princeton's franchising expertise to scale operations and bolster the brand.

Princeton Equity Group Invests in Ellie Mental Health

May 3, 2022

Healthcare Services

Princeton Equity Group has made a strategic growth investment in Ellie Mental Health to support the company’s rapid expansion of corporate clinics and its franchised network across the United States. Ellie, a Mendota Heights, Minnesota-based operator and franchisor of outpatient mental health clinics, will continue to be led by founders Erin Pash and Kyle Keller as it scales clinical capacity and franchise development.

Princeton Equity Group Invests in Strickland Brothers

May 24, 2021

Automotive

Princeton Equity Group completed a strategic (minority) investment in Strickland Brothers, the drive-thru, 10-minute oil change franchisor, to help accelerate the brand's national expansion. Founder Justin Strickland and the existing management team will remain in place; terms of the investment were not disclosed.

Princeton Equity Group Invests in International Franchise Professionals Group (IFPG)

May 10, 2022

Consulting

Princeton Equity Group has made a strategic equity investment in the International Franchise Professionals Group (IFPG) to accelerate the franchise broker network's growth and enhance its infrastructure and member services. IFPG founder and CEO Don Daszkowski will remain in his role, with Red Boswell staying as President, and the partnership will support staffing expansion, capability development and future strategic acquisitions.