Vanguard Acquires Just Invest to Add Direct Indexing Capabilities

July 13, 2021

Vanguard has entered into an agreement to acquire Just Invest, a tech-driven direct indexing and wealth-management platform that had surpassed $1 billion in assets under management. The acquisition brings Just Invest's customizable direct indexing technology (Kaleidoscope) and team into Vanguard to expand its advisor-facing capabilities and offer tax-managed, personalized portfolios to financial intermediaries and advisors.

Buyers
Vanguard
Targets
Just Invest
Location
United States
Transaction Type
Buyout

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