The Sourcing Group Acquires Vanguard Direct

October 10, 2025

The Sourcing Group (TSG) has acquired Vanguard Direct, folding the promotional-products and print services firm into TSG's corporate umbrella and planning a full rebrand. The deal increases TSG's annual revenue to $265 million (projected to exceed $300 million in 2026) and expands TSG's capabilities in technology-enabled marketing services for public and private sector clients; financial terms were not disclosed.

Buyers
The Sourcing Group
Targets
Vanguard Direct
Location
New York, United States
Transaction Type
Buyout

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