Toluna Acquires Agile Market Research Firm GutCheck
October 26, 2022
Toluna has acquired GutCheck, a North America-based agile market research agency, integrating GutCheck’s research methodologies and team into Toluna’s technology platform and global panel. The deal expands Toluna’s agile insights capability and strengthens its presence in North America; GutCheck was previously backed by Piper Jaffray, Rally Ventures, Grotech Ventures, and Crawley Ventures.
- Buyers
- Toluna
- Targets
- GutCheck
- Sellers
- Piper Jaffray, Rally Ventures, Grotech Ventures, Crawley Ventures
- Industry
- Marketing & Advertising
- Location
- Colorado, United States
- Transaction Type
- Buyout
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