Toluna Acquires Further
November 14, 2022
Toluna has acquired Further (formerly Dub) and will integrate Further’s qualitative research technology into the Toluna Start platform to launch Toluna Start Qual. The acquisition expands Toluna’s end-to-end consumer intelligence capabilities by combining real-time quantitative research with best-in-class qualitative tools and services.
- Buyers
- Toluna
- Targets
- Further (formerly Dub)
- Industry
- Data & Analytics
- Location
- United Kingdom
- Transaction Type
- Buyout
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