CentralBDC Acquires Majority Stake in Better Car People

December 12, 2022

CentralBDC, an SJ Partners–backed outsourced Business Development Center (BDC) for automotive dealerships, has taken a majority stake in Better Car People (BCP), an omnichannel outbound customer engagement provider for dealers. The acquisition was funded by SJ Partners with co-investment / financing from Everside Capital Partners, Northcreek Mezzanine and Resolute Capital Partners, with Enterprise Bank & Trust providing an incremental senior term loan; the deal is an add-on to expand CentralBDC's customer engagement platform and capabilities for OEMs and dealer partners.

Buyers
CentralBDC, SJ Partners LLC, Everside Capital Partners LLC, Northcreek Mezzanine Fund, Resolute Capital Partners
Targets
Better Car People
Platforms
CentralBDC
Industry
Automotive
Location
North Carolina, United States
Transaction Type
Addon

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