CentralBDC (Better Car People) Acquires AutoAwards
August 28, 2023
CentralBDC announced the acquisition of AutoAwards, a 30-year provider of loyalty and rewards programs for automotive and marine dealerships. The deal is the third add-on to CentralBDC's portfolio and will be folded into the company's rebranded operating platform, Better Car People (BCP), to expand its dealer-facing customer engagement and loyalty capabilities.
- Buyers
- CentralBDC (now operating as Better Car People), Better Car People (BCP)
- Targets
- AutoAwards
- Platforms
- Better Car People
- Industry
- Marketing & Advertising
- Location
- North Carolina, United States
- Transaction Type
- Addon
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Related Acquisitions
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CentralBDC Acquires Majority Stake in Better Car People
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CentralBDC, an SJ Partners–backed outsourced Business Development Center (BDC) for automotive dealerships, has taken a majority stake in Better Car People (BCP), an omnichannel outbound customer engagement provider for dealers. The acquisition was funded by SJ Partners with co-investment / financing from Everside Capital Partners, Northcreek Mezzanine and Resolute Capital Partners, with Enterprise Bank & Trust providing an incremental senior term loan; the deal is an add-on to expand CentralBDC's customer engagement platform and capabilities for OEMs and dealer partners.
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CentralBDC, an SJ Partners portfolio company based in Boca Raton, Florida, has acquired PowerBDC, a Stamford, Connecticut-based outsourced business development center serving automotive, RV, powersports and marine dealerships. The add-on expands CentralBDC's suite of inbound/outbound lead generation, lead management and CRM services as part of a strategy to grow its market share and capabilities in dealership marketing and customer engagement.
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All Roads Acquires Central Truck Center
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All Roads, a privately held multi-channel retail and commercial services enterprise based in Baltimore, Maryland, has acquired Central Truck Center, a Kenworth and Isuzu truck dealership based in Landover, Maryland, from owners Sam Keyton and Henry Meinhardt III. Chesapeake Corporate Advisors served as exclusive financial advisor to Central Truck Center; Sam Keyton will remain with the combined organization in a sales leadership role. The acquisition expands All Roads' commercial truck sales and repair capacity in the Mid-Atlantic region.
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SJ Partners, Aaron Kleinhandler, Everside and Northcreek Invest in CentralBDC
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Aaron Kleinhandler, SJ Partners, Northcreek Mezzanine and Everside Capital Partners made an equity investment into CentralBDC (to be renamed CentralBDC, Enterprises, LLC), an outsourced business development company based in Boca Raton, Florida that provides lead management and BDC services to auto dealerships nationwide. The transaction provides subordinated debt and equity from Everside and Northcreek alongside a senior term loan from Enterprise Bank & Trust and positions the business for institutional growth and platform-driven add-on acquisitions.
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