CentralBDC (Better Car People) Acquires AutoAwards

August 28, 2023

CentralBDC announced the acquisition of AutoAwards, a 30-year provider of loyalty and rewards programs for automotive and marine dealerships. The deal is the third add-on to CentralBDC's portfolio and will be folded into the company's rebranded operating platform, Better Car People (BCP), to expand its dealer-facing customer engagement and loyalty capabilities.

Buyers
CentralBDC (now operating as Better Car People), Better Car People (BCP)
Targets
AutoAwards
Platforms
Better Car People
Location
North Carolina, United States
Transaction Type
Addon

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