Better Car People Acquires Proactive Dealer Solutions from Capitala Group
September 11, 2024
Better Car People has acquired Proactive Dealer Solutions, a Huntersville, North Carolina-based provider of SaaS and BDC consulting for automotive dealerships, from Capitala Group. The acquisition combines BCP's omnichannel lead engagement platform and generative AI capabilities with Proactive's Brooke AI Digital Voice Assistant, BDC technology, and retail performance consulting to create an integrated dealer engagement offering.
- Buyers
- Better Car People
- Targets
- Proactive Dealer Solutions
- Sellers
- Capitala Group
- Industry
- Cloud & SaaS
- Location
- North Carolina, United States
- Transaction Type
- Buyout
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