Morgan Stanley Capital Partners Acquires Impact Fitness

Mayfair Capital Partners Acquires Baseline Fitness from Freeman Spogli

February 2, 2024

Healthcare Services

Mayfair Capital Partners (a division of Oxford Financial Group) acquired Baseline Fitness, a leading Planet Fitness franchisee with 100 clubs, in a transaction that closed February 2, 2024; terms were not disclosed. Freeman Spogli sold its majority interest but retained a significant minority stake alongside Baseline management, and Mayfair intends to support Baseline’s growth plan to expand locations from ~100 to more than 150.

Olympus Partners Acquires Excel Fitness Holdings (Planet Fitness Franchisee)

April 29, 2022

Restaurants & Hospitality

Stamford-based private equity firm Olympus Partners has acquired Excel Fitness Holdings, a leading Planet Fitness franchisee headquartered in Austin, Texas. Excel operates over 90 Planet Fitness locations across several U.S. markets (serving ~750,000 members) and the deal represents a PE buyout from prior sponsor Altamont Capital Partners to support further club development and geographic expansion.

Morgan Stanley Capital Partners Invests in World 50

February 5, 2020

Professional Services

Investment funds managed by Morgan Stanley Capital Partners completed an investment in World 50, Inc., a private peer community provider headquartered in Atlanta. MSCP partnered with World 50’s existing management team (CEO David Wilkie remains in place) to drive organic growth, geographic expansion and technology-enabled improvements to the member experience.

National Fitness Partners Acquires 16 Planet Fitness Clubs in Ohio and Pennsylvania

January 21, 2021

Restaurants & Hospitality

National Fitness Partners (NFP), a portfolio company of Argonne Capital Group, acquired 16 Planet Fitness club locations — 15 in the greater Cleveland and Akron-Canton, Ohio markets and one in central Pennsylvania. The deal was financed with junior capital from funds managed by the Credit Group of Ares Management and expands NFP's footprint to 94 Planet Fitness clubs with development rights across several states.

National Fitness Partners Acquires 20+ Planet Fitness Clubs from Baker Group

September 13, 2024

Restaurants & Hospitality

National Fitness Partners, a portfolio company of Argonne Capital Group, acquired more than 20 Planet Fitness franchise clubs in Indiana, Ohio and Tennessee from the Baker Group. The deal increases National Fitness Partners' footprint to 172 clubs across 13 states; terms were not disclosed.

Centre Partners Acquires Majority Stake in One World Fitness

March 29, 2019

Healthcare Services

Centre Partners has acquired a majority interest in One World Fitness, a Planet Fitness franchisee that owns and operates 18 clubs primarily in the Philadelphia and New Jersey markets. Founder Bill Fidler and key management invested alongside Centre; financial terms were not disclosed. Centre plans to accelerate growth and club development from the company's Windham, New Hampshire headquarters, where One World Fitness employs over 250 club and support staff.