Mayfair Capital Partners Acquires Baseline Fitness from Freeman Spogli
February 2, 2024
Mayfair Capital Partners (a division of Oxford Financial Group) acquired Baseline Fitness, a leading Planet Fitness franchisee with 100 clubs, in a transaction that closed February 2, 2024; terms were not disclosed. Freeman Spogli sold its majority interest but retained a significant minority stake alongside Baseline management, and Mayfair intends to support Baseline’s growth plan to expand locations from ~100 to more than 150.
- Buyers
- Mayfair Capital Partners (division of Oxford Financial Group)
- Targets
- Baseline Fitness, LLC
- Sellers
- Freeman Spogli
- Industry
- Healthcare Services
- Location
- North Dakota, United States
- Transaction Type
- Buyout
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