Choice Financial Group Acquires Ashley & Associates Insurance Agency

Choice Financial Group Acquires Employee Benefits of Virginia

December 18, 2024

Insurance

Choice Financial Group, a Virginia Beach–headquartered insurance agency backed by Northlane Capital Partners, has acquired Employee Benefits of Virginia, a Richmond-area employee benefits advisory firm. The deal expands Choice's employee benefits capabilities and strengthens its presence in the Mid-Atlantic (Virginia) market.

Northlane Capital Partners Invests in Choice Financial Group

November 2, 2021

Insurance

Northlane Capital Partners (NCP) has made an investment in Choice Financial Group, a Virginia Beach–based insurance agency, partnering with founder and president Richard Braun. The capital will support Choice’s acquisition-driven growth strategy and add operating resources (including the addition of industry executive Bob Hilb); Madison Capital Funding provided debt financing for the transaction.

Choice Financial Group Acquires Marley Insurance Agency

February 16, 2022

Insurance

Choice Financial Group, backed by Northlane Capital Partners, has acquired Marley Insurance Agency, a century-old independent agency based in Scottsburg, Indiana. Richie Buchanan will continue to lead Marley post-close as Choice expands its footprint into the greater Louisville market; the deal marks Choice's fourth acquisition since partnering with Northlane in October 2021.

Choice Financial Group Acquires Fonner Insurance Associates

May 12, 2022

Insurance

Choice Financial Group, a portfolio company of Northlane Capital Partners, acquired Pennsylvania-based Fonner Insurance Associates in Abington, PA. The Fonner family will continue to manage the agency as Choice expands its regional footprint — this marks Choice's sixth acquisition since partnering with Northlane and its first office in Pennsylvania.

Choice Financial Group Acquires Georgia Pines Agency, LLC

October 18, 2022

Insurance

Choice Financial Group has partnered with Georgia Pines Agency, LLC to expand its insurance platform into Florida, Georgia and California. The transaction (which closed August 1, 2022) adds GPA’s 12 branch locations and ~65 team members to Choice’s PE-backed platform (Choice is backed by Northlane Capital Partners) and represents Choice’s tenth acquisition since teaming with Northlane in October 2021.

Choice Financial Group Acquires Parker Reigle Insurance Agency

September 27, 2022

Insurance

Choice Financial Group, a PE-backed insurance agency consolidator, has acquired Parker Reigle Insurance Agency of Chesapeake, Virginia. The deal is an add-on to Choice’s platform (backed by Northlane Capital Partners) intended to expand Choice’s presence in southeastern Virginia while keeping founder June Reigle in an operational role.