Choice Financial Group Acquires Marley Insurance Agency

Choice Financial Group Acquires Mountaineer Insurance Services

December 1, 2022

Insurance

Choice Financial Group, backed by Northlane Capital Partners, has acquired Mountaineer Insurance Services, a five-branch insurance agency based in Beverly, West Virginia. The Mountaineer leadership team will remain in place as Choice expands its geographic footprint into West Virginia; the transaction closed November 1, 2022 and represents Choice's 11th acquisition since partnering with Northlane.

Choice Financial Group Acquires Ashley & Associates Insurance Agency

November 30, 2021

Insurance

Choice Financial Group, a portfolio company of Northlane Capital Partners, acquired Norfolk, Virginia-based Ashley & Associates Insurance Agency. The acquisition adds a partner agency to Choice's portfolio to expand its presence in southeastern Virginia and provide Ashley & Associates with Choice's resources, carrier relationships, and technology; Chris Miles has been named President of Ashley & Associates.

Choice Financial Group Acquires Bernier Insurance Agency

December 15, 2021

Insurance

Choice Financial Group, a PE-backed insurance agency platform, acquired Bernier Insurance Agency of Rochester, New Hampshire, marking Choice's first location in New England. Troy Dillow will remain president of Bernier as the agency leverages Choice's tools and Northlane Capital Partners' support to expand regionally.

Northlane Capital Partners Invests in Choice Financial Group

November 2, 2021

Insurance

Northlane Capital Partners (NCP) has made an investment in Choice Financial Group, a Virginia Beach–based insurance agency, partnering with founder and president Richard Braun. The capital will support Choice’s acquisition-driven growth strategy and add operating resources (including the addition of industry executive Bob Hilb); Madison Capital Funding provided debt financing for the transaction.

Choice Financial Group Acquires Schlather Insurance Agency in Ohio

September 28, 2022

Insurance

Choice Financial Group, a Northlane Capital Partners‑backed insurance roll‑up based in Virginia Beach, has acquired Schlather Insurance Agency, Inc., a full‑service insurance agency with locations in Wellington, Oberlin and Elyria, Ohio. The deal extends Choice’s presence in Ohio and surrounding markets; Dave Schlather will remain to oversee operations and support the integration and growth efforts.

Choice Financial Group Acquires Parker Reigle Insurance Agency

September 27, 2022

Insurance

Choice Financial Group, a PE-backed insurance agency consolidator, has acquired Parker Reigle Insurance Agency of Chesapeake, Virginia. The deal is an add-on to Choice’s platform (backed by Northlane Capital Partners) intended to expand Choice’s presence in southeastern Virginia while keeping founder June Reigle in an operational role.