Choice Financial Group Acquires Bernier Insurance Agency

Choice Financial Group Acquires Fonner Insurance Associates

May 12, 2022

Insurance

Choice Financial Group, a portfolio company of Northlane Capital Partners, acquired Pennsylvania-based Fonner Insurance Associates in Abington, PA. The Fonner family will continue to manage the agency as Choice expands its regional footprint — this marks Choice's sixth acquisition since partnering with Northlane and its first office in Pennsylvania.

Choice Financial Group Acquires Marley Insurance Agency

February 16, 2022

Insurance

Choice Financial Group, backed by Northlane Capital Partners, has acquired Marley Insurance Agency, a century-old independent agency based in Scottsburg, Indiana. Richie Buchanan will continue to lead Marley post-close as Choice expands its footprint into the greater Louisville market; the deal marks Choice's fourth acquisition since partnering with Northlane in October 2021.

Choice Financial Group Acquires Parker Reigle Insurance Agency

September 27, 2022

Insurance

Choice Financial Group, a PE-backed insurance agency consolidator, has acquired Parker Reigle Insurance Agency of Chesapeake, Virginia. The deal is an add-on to Choice’s platform (backed by Northlane Capital Partners) intended to expand Choice’s presence in southeastern Virginia while keeping founder June Reigle in an operational role.

Choice Financial Group Acquires Mountaineer Insurance Services

December 1, 2022

Insurance

Choice Financial Group, backed by Northlane Capital Partners, has acquired Mountaineer Insurance Services, a five-branch insurance agency based in Beverly, West Virginia. The Mountaineer leadership team will remain in place as Choice expands its geographic footprint into West Virginia; the transaction closed November 1, 2022 and represents Choice's 11th acquisition since partnering with Northlane.

Choice Financial Group Acquires Schlather Insurance Agency in Ohio

September 28, 2022

Insurance

Choice Financial Group, a Northlane Capital Partners‑backed insurance roll‑up based in Virginia Beach, has acquired Schlather Insurance Agency, Inc., a full‑service insurance agency with locations in Wellington, Oberlin and Elyria, Ohio. The deal extends Choice’s presence in Ohio and surrounding markets; Dave Schlather will remain to oversee operations and support the integration and growth efforts.

Choice Financial Group Acquires Employee Benefits of Virginia

December 18, 2024

Insurance

Choice Financial Group, a Virginia Beach–headquartered insurance agency backed by Northlane Capital Partners, has acquired Employee Benefits of Virginia, a Richmond-area employee benefits advisory firm. The deal expands Choice's employee benefits capabilities and strengthens its presence in the Mid-Atlantic (Virginia) market.