Propertybase Acquires Cross Media (Unify)
February 16, 2021
Propertybase has acquired Cross Media, LLC, the producer of Unify, a mortgage-focused business growth platform that provides CRM, LOS integrations, marketing automation and a mobile app. The deal expands Propertybase’s real estate software suite into the mortgage vertical to deliver end-to-end solutions across the customer journey; financial terms were not disclosed.
- Buyers
- Propertybase
- Targets
- Cross Media, LLC (Unify)
- Sellers
- Cross Media, LLC
- Industry
- Software
- Location
- United States
- Transaction Type
- Buyout
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