Apollo Interactive Acquires Majority Stake in Blue Fire Leads
March 21, 2024
Apollo Interactive has made a majority, controlled investment in Blue Fire Leads to expand into the home services vertical; proceeds for the acquisition came from the Riverside Strategic Capital Fund and financial terms were not disclosed. Blue Fire Leads, founded in 2013, is a lead-generation marketing publisher serving home services contractors and has nearly 50 employees across the United States.
- Buyers
- Apollo Interactive, Riverside Strategic Capital Fund
- Targets
- Blue Fire Leads
- Platforms
- Apollo Interactive
- Industry
- Marketing & Advertising
- Location
- Utah, United States
- Transaction Type
- Addon
Explore More
Related Acquisitions
-
The Riverside Company Invests in Apollo Interactive
June 29, 2022
Marketing & Advertising
The Riverside Company’s Strategic Capital Fund made a non-control (growth) investment in Apollo Interactive to help scale the tech-enabled lead generation provider. Riverside plans to support Apollo’s growth — including one or more strategic add-on acquisitions — to deepen product and vertical coverage across insurance and mortgage markets.
-
MERGE Acquires Blue Moon Digital
August 12, 2021
Marketing & Advertising
MERGE, a Keystone Capital portfolio company, has acquired Blue Moon Digital, a Denver-based performance marketing, data science, and digital agency. The deal expands MERGE's performance marketing and data science capabilities and deepens its retail, e‑commerce and pharma vertical expertise; terms were not disclosed.
-
Apollo Funds Acquire Majority Stake in Bold Production Services
February 12, 2025
Energy
Funds managed by Apollo affiliates have acquired a majority interest in Bold Production Services, a Houston-based provider of contracted natural gas treatment solutions. The investment will support Bold's growth and expansion of its fleet and services to meet rising U.S. natural gas demand across Permian and Eagle Ford basins.
-
Summit Fire & Security Acquires Blue Flame Fire Protection
December 22, 2021
Industrial Services
Summit Fire & Security, a subsidiary of SFP Holding (Summit Companies), has acquired Blue Flame Fire Protection, a Jacksonville, Florida-based fire and life-safety services provider. The acquisition expands Summit Fire & Security's presence and service capabilities in the Jacksonville market as part of its Florida growth strategy.
-
Stagwell Acquires Apollo Program, AI-Powered SaaS Platform
July 18, 2022
Cloud & SaaS
Stagwell has acquired Apollo Program, a real-time AI-powered SaaS platform that delivers consumer, creative and contextual insights for marketers. Apollo will be integrated into Stagwell’s Marketing Cloud and its CUE data and insights unification tool to expand the company’s martech capabilities; terms were not disclosed.
-
Leadinfo (team.blue) Acquires Leadcamp
April 26, 2023
Marketing & Advertising
Leadinfo, a team.blue brand, has acquired Ghent-based Leadcamp, a targeted marketing and lead-generation platform founded in 2019. The deal expands Leadinfo’s product offering by adding Leadcamp’s marketing automation and targeted-campaign capabilities to help customers find and approach new B2B buyers more easily.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.