PatientNow Acquires Recura AI Growth Engine

October 31, 2025

PatientNow has acquired Recura, an AI-powered growth engine that automates lead response, booking, and retention for aesthetic and elective medical practices. The acquisition will integrate Recura's conversational AI and booking automation into PatientNow's practice management platform to drive appointment conversion and revenue growth while Recura continues to operate standalone for non-PatientNow customers.

Buyers
PatientNow
Targets
Recura
Location
Michigan, United States
Transaction Type
Buyout

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