Cetera Financial Group Acquires Concourse Financial Group Securities (CFGS) from Protective Life

Simplicity Group Acquires Concourse Financial Group Agency from Protective Life

October 8, 2024

Financial Services

Simplicity Group Holdings, Inc. has acquired Concourse Financial Group Agency (CFGA), a brokerage general agency formerly First Protective, from Protective Life Corporation. CFGA will be merged into Simplicity and remain led by key managers and sales professionals while gaining access to Simplicity's sales, marketing and employee-ownership programs; financial terms were not disclosed.

Cetera Financial Group Acquires BAR Financial LLC

January 13, 2021

Financial Services

Cetera Financial Group has acquired BAR Financial LLC, a financial services firm comprising nearly 300 independent financial professionals, 25 employees, and about $4 billion in AUM. BAR will transition to a Cetera-owned, region-managed group while retaining brand autonomy; BAR's founding partners will serve as Regional Directors for three years to ensure a smooth succession.

Genstar Capital Reinvests in Cetera Financial Group

December 21, 2023

Financial Services

Genstar Capital has completed an equity reinvestment in Cetera Financial Group, reaffirming its position as Cetera's majority investor and providing fresh capital to support the company's next phase of growth. The transaction enables Cetera to pursue its Wealth Hub strategy, continue strategic M&A and recruiting, and expand advisor and management ownership programs.

Cetera Financial Group Acquires Voya Financial Advisors' Independent Financial Planning Channel

June 9, 2021

Financial Services

Cetera Financial Group completed the acquisition of certain assets related to the independent financial planning channel of Voya Financial Advisors, creating a new business, Cetera Wealth Partners, with approximately $37 billion of assets under administration. The deal retained the channel's management team and more than 90% of its financial professionals (and over 93% of the assets under administration), and brought over 130 employees from Voya to Cetera.

Cetera Acquires Plains Wealth Management

January 29, 2026

Financial Services

Cetera Financial Group has completed the acquisition of Plains Wealth Management, a Houston-based independent wealth management practice that oversees approximately $400 million in client assets. The Plains team will join The Retirement Planning Group (TRPG), Cetera's employee-based RIA, expanding TRPG's footprint into the Houston market and providing the Plains team with growth and succession options.

Cetera Financial Group Acquires Powell Financial Partners

August 3, 2023

Financial Services

Cetera Financial Group has acquired Powell Financial Partners, an independent wealth management firm based in Georgetown, Texas. The deal brings the three-person Powell team into the Cetera Wealth Partners community and supports succession planning, practice monetization, and continued service for the firm's retirement-focused clients.