Crest Rock Partners Invests in Relocity

Crest Rock Partners Makes Strategic Growth Investment in Pitcher

May 25, 2022

Cloud & SaaS

Denver-based private equity firm Crest Rock Partners has made a strategic growth investment in Pitcher, a Zürich-headquartered sales enablement platform. The capital will be used to accelerate product innovation — including AI and data analytics capabilities — and to support global expansion of Pitcher's SaaS sales and revenue enablement platform.

Crest Rock Partners Acquires Lumin8 Transportation Technologies

December 15, 2020

Transportation

Crest Rock Partners, a Denver-based private equity firm, made a majority investment in Lumin8 Transportation Technologies, a platform formed from W.L. Contractors, Carlson Construction Services and Wilburn Engineering. Lumin8 is headquartered in Arvada, Colorado, employs over 250 people, and provides traffic and intelligent transportation systems (ITS) services and technology to government entities and national contractors; Lumin8 management invested alongside Crest Rock and SDR Ventures served as sell-side advisor.

Crest Rock Partners Invests in Unbounce

June 17, 2020

Cloud & SaaS

Denver-based private equity firm Crest Rock Partners made a growth investment in Unbounce Marketing Solutions Incorporated, the Vancouver-headquartered landing page and conversion optimization SaaS provider. The deal will support Unbounce’s product-led growth and accelerate its conversion intelligence and AI-powered optimization capabilities while founders and management remain invested alongside Crest Rock.

Crest Rock-backed Unbounce Merges with Insightly

July 22, 2024

Cloud & SaaS

Crest Rock Partners’ Vancouver-based portfolio company Unbounce has merged with Insightly, combining Unbounce’s AI-powered landing page and conversion optimization tools with Insightly’s CRM, marketing automation, and customer success capabilities. The transaction creates a unified sales and marketing SaaS platform aimed at SMB and mid-market customers and expands Unbounce’s product suite and first‑party data capabilities.

Crest Rock Partners Majority Investment in Webair

January 11, 2021

Cloud & SaaS

Denver-based private equity firm Crest Rock Partners made a majority investment in Webair Internet Development Company, Inc., a Garden City, New York–headquartered cloud-agnostic orchestration and managed cloud services provider. The investment will support Webair's growth and expansion of its managed cloud, DRaaS, BaaS and infrastructure management offerings while founders and management remain invested alongside Crest Rock.

Crest Rock Partners Makes Strategic Growth Investment in Jelecos

May 4, 2021

IT Services

Denver-based private equity firm Crest Rock Partners announced a strategic growth investment in Jelecos, an Omaha-headquartered AWS-focused technology consulting company. The undisclosed transaction will provide capital and guidance to help Jelecos expand its AWS competencies, hire additional certified technical experts, broaden service offerings, and enter new geographies; Layer 7 Capital arranged the transaction.