Crest Rock-backed Unbounce Merges with Insightly
July 22, 2024
Crest Rock Partners’ Vancouver-based portfolio company Unbounce has merged with Insightly, combining Unbounce’s AI-powered landing page and conversion optimization tools with Insightly’s CRM, marketing automation, and customer success capabilities. The transaction creates a unified sales and marketing SaaS platform aimed at SMB and mid-market customers and expands Unbounce’s product suite and first‑party data capabilities.
- Buyers
- Unbounce, Crest Rock Partners
- Targets
- Insightly
- Platforms
- Unbounce
- Industry
- Cloud & SaaS
- Location
- California, United States
- Transaction Type
- Addon
Explore More
Related Acquisitions
-
Crest Rock Partners Invests in Unbounce
June 17, 2020
Cloud & SaaS
Denver-based private equity firm Crest Rock Partners made a growth investment in Unbounce Marketing Solutions Incorporated, the Vancouver-headquartered landing page and conversion optimization SaaS provider. The deal will support Unbounce’s product-led growth and accelerate its conversion intelligence and AI-powered optimization capabilities while founders and management remain invested alongside Crest Rock.
-
Unbounce (Crest Rock Portfolio) Acquires LeadsRx
January 20, 2022
Marketing & Advertising
Unbounce, a Crest Rock Partners portfolio company, has acquired LeadsRx, a Portland-based marketing attribution and analytics SaaS platform. The acquisition brings marketing attribution capabilities into Unbounce’s conversion intelligence offering and will have LeadsRx operate independently under its existing leadership while reporting into Unbounce’s CEO.
-
Crest Rock Partners Makes Strategic Growth Investment in Pitcher
May 25, 2022
Cloud & SaaS
Denver-based private equity firm Crest Rock Partners has made a strategic growth investment in Pitcher, a Zürich-headquartered sales enablement platform. The capital will be used to accelerate product innovation — including AI and data analytics capabilities — and to support global expansion of Pitcher's SaaS sales and revenue enablement platform.
-
Crest Rock-backed Opti9 Technologies Merges with HostedBizz
May 31, 2022
IT Services
Crest Rock Partners’ portfolio company Opti9 Technologies has merged with HostedBizz, a Canadian IaaS platform provider, expanding Opti9’s hybrid cloud footprint and Canadian coverage. The combination brings HostedBizz’s partner network and IaaS capabilities into Opti9 to accelerate managed cloud, backup/disaster recovery, and security offerings across North America.
-
Unbounce Acquires Snazzy AI
May 26, 2021
Software
Unbounce, the Vancouver-based landing page and conversion intelligence SaaS, has acquired Snazzy AI, an AI-powered copywriting tool that had grown to roughly 30,000 users. The acquisition expands Unbounce's platform beyond landing pages into AI-driven copy generation to help small businesses and marketers produce optimized marketing copy faster.
-
Crest Rock Partners Invests in Relocity
April 9, 2024
Cloud & SaaS
Denver-based private equity firm Crest Rock Partners made a strategic growth investment in Relocity, a Los Angeles–headquartered relocation software and tech-enabled services provider. The capital will be used to accelerate product development (including AI capabilities), expand Relocity's geographic reach, and scale its platform and destination services; Relocity's founder and executive team also invested alongside Crest Rock.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.