Unbounce Acquires Snazzy AI

Crest Rock-backed Unbounce Merges with Insightly

July 22, 2024

Cloud & SaaS

Crest Rock Partners’ Vancouver-based portfolio company Unbounce has merged with Insightly, combining Unbounce’s AI-powered landing page and conversion optimization tools with Insightly’s CRM, marketing automation, and customer success capabilities. The transaction creates a unified sales and marketing SaaS platform aimed at SMB and mid-market customers and expands Unbounce’s product suite and first‑party data capabilities.

Crest Rock Partners Invests in Unbounce

June 17, 2020

Cloud & SaaS

Denver-based private equity firm Crest Rock Partners made a growth investment in Unbounce Marketing Solutions Incorporated, the Vancouver-headquartered landing page and conversion optimization SaaS provider. The deal will support Unbounce’s product-led growth and accelerate its conversion intelligence and AI-powered optimization capabilities while founders and management remain invested alongside Crest Rock.

Smartly.io Acquires Viralspace.ai

May 13, 2021

Cloud & SaaS

Adtech firm Smartly.io acquired AI-driven creative optimization startup Viralspace.ai, with the deal closing on May 13, 2021. Viralspace.ai — a small, Stanford-founded team with a data-driven creative optimization SaaS and early traction — will operate as an independent business line and be integrated with Smartly.io’s advertising automation platform to enhance creative intelligence and media optimization capabilities.

Snappy Acquires Covver to Expand AI-Powered Swag and Company Store Capabilities

January 13, 2025

Marketing & Advertising

Snappy has acquired Covver, a Tel Aviv–based platform that provides swag, company stores, and points-based recognition solutions with AI-driven personalization. The acquisition expands Snappy’s branded merchandise and company-store capabilities, adding vendor-agnostic fulfillment, a global swag marketplace, and AI-powered personalization tools to its global gifting platform.

Bevy Acquires Intros AI to Launch AI-powered Engagement Hub

July 8, 2025

Cloud & SaaS

Bevy has acquired Intros AI, an AI platform that automates personalized 1:1 introductions within communities, and launched its new AI-powered Engagement Hub to scale personalized engagement across forums, events, and user groups. The acquisition (Bevy's third) integrates Intros AI's matchmaking and recommendation engine into Bevy's enterprise community SaaS product to expand its AI-driven engagement capabilities.

Pegasystems Acquires Qurious.io for AI-Powered Speech Analytics

January 11, 2021

Software

Pegasystems Inc. acquired Qurious.io, a San Francisco–based provider of real-time AI-powered speech analytics for customer service teams. The acquisition will integrate Qurious.io's speech-to-text, NLP and emotion-detection SaaS capabilities into Pega Customer Service to provide real-time agent insights and coaching; terms were not disclosed.