Unbounce (Crest Rock Portfolio) Acquires LeadsRx

Crest Rock Partners Invests in Unbounce

June 17, 2020

Cloud & SaaS

Denver-based private equity firm Crest Rock Partners made a growth investment in Unbounce Marketing Solutions Incorporated, the Vancouver-headquartered landing page and conversion optimization SaaS provider. The deal will support Unbounce’s product-led growth and accelerate its conversion intelligence and AI-powered optimization capabilities while founders and management remain invested alongside Crest Rock.

Crest Rock-backed Unbounce Merges with Insightly

July 22, 2024

Cloud & SaaS

Crest Rock Partners’ Vancouver-based portfolio company Unbounce has merged with Insightly, combining Unbounce’s AI-powered landing page and conversion optimization tools with Insightly’s CRM, marketing automation, and customer success capabilities. The transaction creates a unified sales and marketing SaaS platform aimed at SMB and mid-market customers and expands Unbounce’s product suite and first‑party data capabilities.

Rx EDGE Media Network (LeveragePoint Media) Acquires Brandperx

February 27, 2020

Marketing & Advertising

Rx EDGE Media Network, part of LeveragePoint Media, has acquired Brandperx, an Ohio-based point-of-care marketing company that provides access to hundreds of thousands of healthcare providers. The deal expands Rx EDGE’s capabilities and channel reach for pharmaceutical clients by adding Brandperx’s doctor’s-office network and point-of-care solutions.

ActiveProspect Acquires LeadsBridge

February 11, 2021

Cloud & SaaS

ActiveProspect, the Austin-based consent‑based marketing SaaS, has acquired LeadsBridge, a European provider of integration software that connects major advertising platforms to CRMs. The deal combines LeadsBridge’s real‑time integration capabilities with ActiveProspect’s lead optimization and compliance tooling to accelerate ActiveProspect’s international expansion and broaden its consent-based marketing platform.

OneMagnify Acquires RXA to Expand Data Science and AI Capabilities

May 11, 2023

Data & Analytics

OneMagnify, a Crestview Partners-backed marketing and data solutions provider, has acquired RXA, an Ann Arbor-based data analytics and AI firm. The add-on acquisition is intended to expand OneMagnify's data science, analytics and AI capabilities and integrate RXA's team into OneMagnify's analytics and marketing offerings; financial terms were not disclosed.

Redbrick Acquires Leadpages

March 2, 2020

Software

Redbrick, a Victoria, British Columbia-based parent organization of digital companies, has acquired Leadpages, a Minneapolis-based marketing-focused no-code website builder. Leadpages — a subscription-based SaaS with over 40,000 users, roughly $18M USD in annual revenue and a ~40-person team — will operate under Redbrick's portfolio and shared-services model to support further growth.