Rx EDGE Media Network (LeveragePoint Media) Acquires Brandperx

HealthEdge Acquires Legacy-Xspire Holdings, LLC

December 18, 2019

Pharmaceuticals

HealthEdge Investment Partners, a Tampa-based healthcare-focused private equity firm, completed an acquisition of Legacy-Xspire Holdings, LLC, a Ridgeland, Mississippi-based branded and generic pharmaceutical marketing and distribution platform, on December 18, 2019. The deal adds a pharmaceutical marketing and distribution capability (combining WraSer Pharmaceuticals, Gentex Pharma, and Xpsire Pharma) to HealthEdge's portfolio to support organic growth and product acquisitions across the U.S.

OptimizeRx Acquires Medicx Health for $95 million

October 12, 2023

Marketing & Advertising

OptimizeRx Corp. (Nasdaq: OPRX) has signed an agreement to acquire Scottsdale-based Medicx Health (Healthy Offers, Inc.) for $95 million, with certain Medicx managers rolling about $10.5 million into OptimizeRx stock. The acquisition will expand OptimizeRx's omnichannel reach by adding Medicx's patient-focused Micro-Neighborhood Targeting platform and analytics, and is expected to be immediately accretive and to increase consolidated revenue run-rate toward $100 million.

Internet Brands Acquires PulsePoint

April 30, 2021

Marketing & Advertising

Internet Brands, a KKR-backed owner of WebMD Health Corp., has agreed to acquire PulsePoint, Inc., a programmatic healthcare marketing technology company that uses real-time data and machine learning to deliver health insights. The acquisition will expand Internet Brands' healthcare marketing technology capabilities by adding PulsePoint's programmatic exchange, data assets, and privacy-focused targeting tools; PulsePoint will continue to operate independently with teams in New York, San Francisco, and London.

Unbounce (Crest Rock Portfolio) Acquires LeadsRx

January 20, 2022

Marketing & Advertising

Unbounce, a Crest Rock Partners portfolio company, has acquired LeadsRx, a Portland-based marketing attribution and analytics SaaS platform. The acquisition brings marketing attribution capabilities into Unbounce’s conversion intelligence offering and will have LeadsRx operate independently under its existing leadership while reporting into Unbounce’s CEO.

Health Media Network Acquires U.S. Media Assets of OFX Media Group

August 11, 2020

Media & Entertainment

Health Media Network (HMN) has acquired all U.S.-based media assets of Canadian OFX Media Group. The acquisition expands HMN's point-of-care digital advertising footprint across physician and pharmacy locations in key U.S. markets and allows OFX to focus on its Canadian operations.

AXIM Fringe Solutions Group Acquires PERKS Showcase

April 25, 2023

Cloud & SaaS

AXIM Fringe Solutions Group has acquired PERKS Showcase, an employee communications and engagement platform, to integrate Showcase’s benefits-education and engagement capabilities into AXIM’s fringe benefits suite. The acquisition will combine AXIM’s benefits administration and fringe solutions with Showcase’s platform to deliver personalized benefits communications, enrollment support, and analytics to employers.