Outside Acquires Cairn to Add Subscription Commerce to Membership

April 15, 2021

Outside (formerly Pocket Outdoor Media) has acquired Cairn, a Bend, Oregon-based subscription box and commerce platform that curates outdoor gear and products. The acquisition brings Cairn’s subscription, discovery, and commerce capabilities into Outside’s membership ecosystem (Outside+), expanding Outside’s consumer commerce services and benefits for partners and members.

Buyers
Outside
Targets
Cairn
Industry
E-Commerce
Location
Oregon, United States
Transaction Type
Buyout

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