Exponent Acquires Proper and Merges It with Eat Real to Form Better-for-You Snacking Group
February 26, 2021
Exponent Private Equity has acquired Proper and merged it with its existing portfolio brand Eat Real to create a combined Better-for-You (BFY) snacking group headquartered in London. The two brands will continue to trade under their own names and the new Group will be led by Chair Kevin Brennan and CEO Chris Schulze-Melander to accelerate innovation and international growth.
- Buyers
- Exponent Private Equity LLP, Eat Real
- Targets
- Proper
- Platforms
- Eat Real
- Industry
- Food & Beverage
- Location
- England, United Kingdom
- Transaction Type
- Addon
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