Exponent Acquires Proper and Merges It with Eat Real to Form Better-for-You Snacking Group

February 26, 2021

Exponent Private Equity has acquired Proper and merged it with its existing portfolio brand Eat Real to create a combined Better-for-You (BFY) snacking group headquartered in London. The two brands will continue to trade under their own names and the new Group will be led by Chair Kevin Brennan and CEO Chris Schulze-Melander to accelerate innovation and international growth.

Buyers
Exponent Private Equity LLP, Eat Real
Targets
Proper
Platforms
Eat Real
Industry
Food & Beverage
Location
England, United Kingdom
Transaction Type
Addon

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