WHTWRKS Inc. Acquires Authentique Marketing Agency

October 1, 2024

WHTWRKS Inc. has acquired Authentique Marketing Agency to deepen its multicultural marketing and creative capabilities, particularly in campaigns targeting Black and LGBTQ audiences. Roy Broderick Jr., founder of Authentique, will join WHTWRKS as Chief Growth Officer to help integrate culture-driven brand strategy and expand WHTWRKS's presence in Atlanta.

Buyers
WHTWRKS Inc.
Targets
Authentique Marketing Agency
Location
Georgia, United States
Transaction Type
Buyout

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